Masculinity and The Look!

The average cost of dress - causual pants is now sixty US dollars. This single statement is how, we, as males really approach what we are going to wear. Though we want to look good. Thus traditional behavior sort of dictates the question. Is that, 60 US dollars is a big amount of money? This is prime male centered shopping habits. Moverover, the younger your are the increased interest you will have in spending sixty US dollars. All of this is gender based.

None the less in a study: According to a assmbledge of male fashions research and reports for 2007-08 / 2008-09, a detailed complilation of this segment of the American young-adult market that influences the consumption behaviour of others, reveals that, over an average four-week period, young men spend an average of $312 on clothing, footwear and accessories, only $ 83 less than that of young women.

And the gap is narrowing every year and will close @ 2012..

What is ever foward as well as inherantly agressive persoanlized image takes on male fashions there are more diverse hidden contest of being cool which relfects a new dynamic within the Infra - Male Culture, obtaining excellent habits in the art of grooming which is a very big difference when compared to trends during the 70s and on wards.

However, there is also power, and here male interest can out pace female spending habits on average in dressing to denote power. GIORGIO ARMANI suits are well know in as much as they best represent male ideas of power in establishing both excellent personal appearence and real masculine corporate power, the battlefield being the board rooms, good grooming, and a type of prestigue of image which attracts attention from the opposite sex. And the average cost with named tags are on average $ 7,200.00 for a real ' taylored ' fit.

The center of which is Dress to Impress.

It is only during the nightlife of urban centers, communities, and towns where this behavior and what a man wears become more flamboyant. This denotes strong signals, as one look across the room to see if what we wear is attracting the desired attention, or right next to us at a bar.

Although less males, we, are less conspicuous when compared to females, there are none the less visable proverbial jocks, muscles and all venturing in to nightlife kingdoms of major urban centers and mid range cities are dressing not only to woo but to wow!

Recently, more and more young male adults are interested in fashions and are more closely involved in choosing what they wear and are interested in understanding what this communicates to others. The implications in finding what can really impress is also a career enhancement for promotions to advance in wage - salary earnings as well

Where an awareness of fashion was once viewed by males as something that challenged masculinity, today fashion is a fundamental defining factor of a young male's personal identity. Thus closure in 2012 is fundementally realistic.

However, being openly conscious of what you wear is still perceived as a relatively feminine trait. Therefore, most males are still cautious about publicising their fascination with fashion and may not always be willing to adopt new trends as soon as they enter the market in the same way that females are.

The parallels between egonomics and economics are endless. As in any exchange, shares are traded by both males and females to gain power over their competitors. But how they determine their own market worth can differ significantly

Although less males are less conspicuous when compared to females, there are none the less hidden proverbial jocks, muscles and all venturing in to nightlife kingdom of major urban centers and mid range cities are dressing not only to woo but to wow.

Recently, more and more young male adults are interested in fashion and are closely involved in choosing what they wear and are interested in understanding what this communicates to others. The implications in finding what can really impress is also a career enhancement for promotions to advance in wage - salary earnings as well

Where an awareness of fashion was once viewed by males as something that challenged masculinity, today fashion is a fundamental defining factor of a young male's personal identity.

Females historically have placed importance on increasing their aesthetic appeal. This has been reflected not only in their obsession with fashion, but also in the industry's obsession with them. There is undoubtedly a heavy skew of magazines aimed primarily at females in the market; and for good reason.

According to UMR, females are more likely to be influenced by mass media in their decisions to buy the latest must-have clothing items, which, therefore, makes females likely targets for frequent and impulsive purchases.

In contrast, fashion for today's young men is a bit more complicated. Fashion acts as a symbol of what and who they perceive as successful, which in turn plays a big part in the way masculinity gets defined today.

UMR reports that, unlike their female counterparts, young males when they make fashion purchases are more likely to be influenced by a sports stars, their involvement with subcultures and increasingly by musicians (for example, Daniel Johns of Silverchair, who wore women's shoes to the Arias).

Fashion can help young males display this new-found masculinity; it can also help control fears to do with failure, intimacy and lack of sex appeal that may threaten that masculinity.

How young men see themselves and how they wish to be perceived by others is of first importance. As a result, their purchases are becoming increasingly considered. UMR found that young males are less likely than females to consider cost or availability as a factor that determines what fashion items they buy.

In addition, the number of males buying clothing online has doubled in the past year and shopping at independent stores has increased. Such factors indicate that young males are using fashion as a representation of who they are.

Without doubt, today's young males are matching their female counterparts in the vanity stakes. So, why the sharp shift from rugged to refined?

An influential factor would be that they belong to the first generation of males to have grown up with a wave of male fashion literature, such as GQ, Maxim, Esquire, Men's Health and the form of "new man" advertising they contain.

In addition, there is a greater need for peer group association due to increased connectivity and the pervasiveness of digital media.