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Nation’s “Fastest Growing Retailer”
Brings Revolutionary Concept to Ithaca

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Steve & Barry’s®, the casual apparel retailer known for providing high quality clothing for the entire family at astonishing low prices, today announced the opening of its first Ithaca location, in The Shops at Ithaca Mall. The enormous 18,000 square foot store, located in Ithaca is scheduled to open by late November.  The new location represents the 18th Steve & Barry’s in New York, and is part of an aggressive growth plan that has seen the chain double in size almost every year the past decade. There are approximately 210 Steve & Barry’s nationwide in 33 states, including New York stores in Manhattan, Westbury, Utica, Syracuse, Cheektowaga, Hicksville, Auburn, Rochester, Albany, West Nyack, Niagara Falls, Watertown, Geneva and Medford.
 
The International Council of Shopping Centers (ICSC) recently honored Steve & Barry’s with its “Hot Retailer Award,” given annually to stores considered by mall managers as the best at generating buzz and bringing more shoppers to the shopping centers they occupy.

In the past year Steve & Barry’s has introduced four of the most high-profile and industry changing product lines in all of retail.

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In June, the company teamed up with actress and fashion icon Sarah Jessica Parker to launch BITTENTM, the star’s first-ever apparel line. Parker, along with a team of designers, created a collection of high quality, affordable sportswear for women of all ages and sizes, sold exclusively at Steve & Barry’s and all priced at $19.98 or less. The extraordinary value of BITTEN is reflected in the brand´s jeans, which are constructed of denim produced in the same mills and finished with the same techniques as many premium brands that cost hundreds of dollars. The BITTEN Collection offers a full size range from XS-XXL in tops, 0-22 in bottoms, and 5-11 in shoes.

August marked the addition of two new brands to the Steve & Barry’s family - dear™ by comedic actress and Hollywood “it” girl Amanda Bynes and EleVen™ by tennis superstar Venus Williams. Bynes teamed with Steve & Barry’s designers to create a line that reflects her own personal sense of style - casual, fun items of clothing every girl will love to live in. The dear collection features a range of great fitting jeans, hoodies, jackets and casual dresses all priced at $19.98 or below. dear arrived in-stores just in time for the back-to school season.

EleVen by Venus Williams features a wide assortment of classic, active lifestyle and performance looks, on-court as well as casual footwear, accessories, and more. The signature item in the line is the V-Court, a high performance, on-court sneaker. Williams, the four-time Wimbledon champion (including 2007) and two-time U.S. Open champion, debuted the V-Court during her matches at the U.S. Open in August. EleVen will hit store shelves in time for the Holiday Season this November, and each item in the line is priced at $19.98 or below.

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Last year, Steve & Barry’s launched the Starbury™ Collection, a line of athletic and lifestyle apparel created with NBA® star Stephon Marbury. The Starbury Collection features nearly 200 items for men, women and kids, including the Starbury II, a high-performance basketball sneaker that Marbury wears during his NBA® games for the New York Knicks. Delivering similar performance and styling features as the most expensive sneakers on the market, the Starbury II retails for just $14.98. In November, the Big Ben Wallace Collection will be available at Steve & Barry’s stores. The collection, part of the Starbury brand, was created with four-time NBA® All-Star and four-time Defensive Player of the Year Ben Wallace of the Chicago Bulls®. It includes the Big Ben signature on-court basketball sneaker that Wallace will wear during NBA® games beginning this season, as well as assorted high-performance apparel, T-shirts and accessories.

In addition to the BITTEN, dear, and Starbury collections, Steve & Barry’s customers can find the largest selection of men’s, women’s and kid’s apparel, including jeans, t-shirts, sweatshirts, jackets, sweaters, polos, cargos, footwear, accessories, and much more. Most items in the store are priced at about $10 or less, with every garment on Steve & Barry’s shelves delivering similar quality as merchandise sold competing department and specialty stores for up to 10 times the price.
 
Steve & Barry’s is also the headquarters for clothing and accessories featuring hundreds of iconic American brands, with t-shirts, sweatshirts, jackets, hats and more bearing the logos and characters of General Motors®, Tootsie Roll®, Cheerios®, Snap-On® Tools, Spiderman™, World Wrestling Entertainment®, the City of New York, and many more. In addition, each store carries the nation’s largest selection of officially licensed collegiate wear. Nearly 350 colleges and universities are represented at Steve & Barry’s stores, including local institutions Binghamton, Cornell, Cortland, Ithaca College and Syracuse.

More information about Steve & Barry’s is available at www.steveandbarrys.com. More information on the Starbury Collection is available at www.starbury.com, more information about BITTEN is available at www.bittensjp.com, more information about dear is available at www.dearbyamanda.com, and more information about EleVen can be found at www.elevenbyvenus.com.

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About The Shops at Ithaca Mall:
The Shops at Ithaca Mall (formerly the Pyramid Mall) is located, off Triphammer Road, in Ithaca, New York. The Shopping Center is anchored by Target, Sears, Bon Ton, Dicks, Borders and Best Buy. The Shops at Ithaca Mall, is managed by Triax Management Group. This past July, Regal Cinema opened a  new 14 Screen Stadium Seating Theater in the Shops at Ithaca Mall. Steve & Barry´s will be located directly across from the new Cinema.
For more information about The Shops at Ithaca Mall visit www.theshopsatithacamall.com


About Steve & Barry’s
New York-based Steve & Barry’s® is a leading casual apparel retailer that offers high-quality merchandise at astonishing low prices for men, women and children. Founded in 1985, the company operates over 200 anchor and junior anchor shopping center and mall-based locations throughout the U.S. The entire family can find incredible values on Steve & Barry’s full lines of denim, t-shirts, cargos, jackets, footwear, shorts, sweatshirts, jerseys, hats, hoodies, chinos, tanks, polos and more. In addition, Steve & Barry’s recently launched two of the most high-profile and industry-changing product lines in all of retail. BITTENTM, the first-ever apparel line created by actress and global fashion icon Sarah Jessica Parker, and the Starbury™ Collection of athletic and lifestyle apparel created with NBA® star Stephon Marbury, are available exclusively at Steve & Barry´s stores. Additional information and store locations can be found at www.steveandbarrys.com.

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