SmartSilver Selected for new Pooghe Laundry Clothing LineSTATE
COLLEGE, PA | Posted on June 20th, 2007
NanoHorizons , Inc., an emerging leader in applied nanoscale materials and solutions, today
announced that Pooghe Laundry has integrated SmartSilver antimicrobial/anti-odor nanotechnology into the company's new casual
cotton underwear line. SmartSilver, the smarter anti-odor and antimicrobial answer, is engineered at the nanoscale to impart
permanent anti-odor/antimicrobial properties to natural and synthetic fibers and fabrics without compromising fabric integrity.
powerful antimicrobial performance simply makes Pooghe Laundry clothing more comfortable" said Steve Monte, president and
CEO of Pooghe Laundry. "SmartSilver adds really cool technology to a really hot line of new clothing. Our Pooghe line is an
instant hit with the market because it combines comfort, style, and technology to deliver real value."
SmartSilver-enhanced products deliver the natural antimicrobial power of pure silver, without
forcing designers seeking permanent anti-odor performance to compromise in other areas, such as dye performance, hand, stretch,
durability, or manufacturability or environmental responsibility. SmartSilver additives are engineered to be easily used in
existing textile manufacturing equipment, evenly disperse and permanently bond with fiber structures ranging from natural
cotton and wool to rayon, polyester, nylon, and polypropylene. For more information about SmartSilver, please visit http://www.smartsilveronline.com .
About NanoHorizons, Inc.
NanoHorizons is a custom nanoscale materials engineering
company. The company's SmartSilver brand is recognized worldwide as a leader in providing anti-odor/antimicrobial protection
to natural and synthetic fibers and fabrics. SmartSilver additives, along with NanoHorizons' other technologies, solve real-world
challenges through nanoscale engineering, in industries ranging from performance apparel to medical instrumentation. To learn
more about NanoHorizons, please visit http://www.nanohorizons.com .
About Pooghe Laundry
Pooghe Laundry offers a cotton fabric underwear line in soft knits that can also be
used as casual wear apparel. Based in Milwaukee, WI, the company is committed to delivering hi-style, hi-comfort clothing
with SmartSilver anti-odor/antimicrobial nanotechnology to both the fast-forward consumer and commercial industry. Pooghe
is the first line of casual cotton underwear to offer the quality, style and performance features generally seen in high-end
performance apparel. While following current fashion trends, the company refuses to sacrifice the quality and performance
of its garments or the requirements of its customers' dynamic lifestyles. SmartSilver's flexible, high quality technology
is ideally suited for Pooghe Laundry's casual cotton underwear line. To learn more about Pooghe Laundry, please visit http://www.pooghe.com .
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